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	<title>Comments on: Why Do Consumers Think Book Prices Are Too High?</title>
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	<link>http://www.michaelastackpole.com/?p=1287</link>
	<description>The official website of New York Times Bestselling author Michael A. Stackpole</description>
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		<title>By: Thoughts on publishing &#38; the digital age&#8230; &#124; Blog, by Shannon</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-4358</link>
		<dc:creator>Thoughts on publishing &#38; the digital age&#8230; &#124; Blog, by Shannon</dc:creator>
		<pubDate>Thu, 19 Aug 2010 13:04:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-4358</guid>
		<description>[...] Why do consumers think book prices are too high? (Stormwolf.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Why do consumers think book prices are too high? (Stormwolf.com) [...]</p>
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		<title>By: fritz freiheit.com blog » Link dump</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-4098</link>
		<dc:creator>fritz freiheit.com blog » Link dump</dc:creator>
		<pubDate>Thu, 08 Jul 2010 00:45:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-4098</guid>
		<description>[...] Why Do Consumers Think Book Prices Are Too High? &#124; Stormwolf.com (Book, Ebook, Pricing, Publishing... [...]</description>
		<content:encoded><![CDATA[<p>[...] Why Do Consumers Think Book Prices Are Too High? | Stormwolf.com (Book, Ebook, Pricing, Publishing&#8230; [...]</p>
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		<title>By: Tom Dupree</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-3931</link>
		<dc:creator>Tom Dupree</dc:creator>
		<pubDate>Thu, 17 Jun 2010 12:16:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-3931</guid>
		<description>That business about paper prices tracking consumer-packaging demand is legit, according to back-office colleagues I talked to at Bantam Doubleday Dell during the period in question. More competition for paper [even cardboard] equals higher prices for everybody, even the makers of Charmin. It&#039;s a cyclical business. But you are *so right* that paper supply is only a small fraction of a book&#039;s cost. And right again that e-books have *nothing to do with this*.</description>
		<content:encoded><![CDATA[<p>That business about paper prices tracking consumer-packaging demand is legit, according to back-office colleagues I talked to at Bantam Doubleday Dell during the period in question. More competition for paper [even cardboard] equals higher prices for everybody, even the makers of Charmin. It&#8217;s a cyclical business. But you are *so right* that paper supply is only a small fraction of a book&#8217;s cost. And right again that e-books have *nothing to do with this*.</p>
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		<title>By: Sorwen</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-3409</link>
		<dc:creator>Sorwen</dc:creator>
		<pubDate>Thu, 01 Apr 2010 17:30:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-3409</guid>
		<description>I&#039;ve said most of this before, but I really hate what is happening now because the only ones winning are the Publishers.  I&#039;ve heard nothing anywhere noting that Authors have been receiving any more and yet some of the people yelling the loudest to the public have been some Authors.  Also a rise in ebook sales just means less sales.  I&#039;ve bought more books and taken risks on more new books than I ever did with print books since I&#039;ve had my Kindle because of the lower price.  As mentioned I feel it isn&#039;t as worth the risk when a new print book cost so much.  I at least will be buying less and to me that is sad for everyone involved.

I half wonder if all of the fighting now is the fear on the horizon of obsolescence.  If more people start to want to buy ebooks more, companies like Amazon are will to list directly from the Author with more money to the Author, and the ease of advertising now with the Internet that in the future a Publisher could become obsolete.  We are not talking tomorrow, but it is a future possibility.  This becomes doubly more so as the print on demand technologies become better and cheaper so that individuals wanting print books could still have that fulfilled at still a lower cost than publishers.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve said most of this before, but I really hate what is happening now because the only ones winning are the Publishers.  I&#8217;ve heard nothing anywhere noting that Authors have been receiving any more and yet some of the people yelling the loudest to the public have been some Authors.  Also a rise in ebook sales just means less sales.  I&#8217;ve bought more books and taken risks on more new books than I ever did with print books since I&#8217;ve had my Kindle because of the lower price.  As mentioned I feel it isn&#8217;t as worth the risk when a new print book cost so much.  I at least will be buying less and to me that is sad for everyone involved.</p>
<p>I half wonder if all of the fighting now is the fear on the horizon of obsolescence.  If more people start to want to buy ebooks more, companies like Amazon are will to list directly from the Author with more money to the Author, and the ease of advertising now with the Internet that in the future a Publisher could become obsolete.  We are not talking tomorrow, but it is a future possibility.  This becomes doubly more so as the print on demand technologies become better and cheaper so that individuals wanting print books could still have that fulfilled at still a lower cost than publishers.</p>
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		<title>By: Steve</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-3395</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Wed, 31 Mar 2010 15:29:27 +0000</pubDate>
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		<description>The whole E-book thing reminds me of when the DMV changed from paper smog certificates for smog testing your car.  They charged about $7 for the paper certificate that was then sent to the DMV.  When htey went digital and transmitted teh certification straight from the testing facility to the DMV across the internet, they charged a $7 digital transmission fee.  I think it is now up to about $11, to send it for free across the internet.  Or the places that charge you a &quot;convenience fee&quot; for paying online instantly, or ticketmaster charging you to get tickets via email, opposed to free mail delivery.  Any way greedy companies can squeeze another penny out of you they will.</description>
		<content:encoded><![CDATA[<p>The whole E-book thing reminds me of when the DMV changed from paper smog certificates for smog testing your car.  They charged about $7 for the paper certificate that was then sent to the DMV.  When htey went digital and transmitted teh certification straight from the testing facility to the DMV across the internet, they charged a $7 digital transmission fee.  I think it is now up to about $11, to send it for free across the internet.  Or the places that charge you a &#8220;convenience fee&#8221; for paying online instantly, or ticketmaster charging you to get tickets via email, opposed to free mail delivery.  Any way greedy companies can squeeze another penny out of you they will.</p>
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		<title>By: Shawn R.</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-3286</link>
		<dc:creator>Shawn R.</dc:creator>
		<pubDate>Tue, 16 Mar 2010 16:08:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-3286</guid>
		<description>I remember buying mass market paperbacks when they were $2.95 brand new, &amp; miss those days now that they are $7.99 a shot.  But that&#039;s the way of the world, &amp; I&#039;m never going to stop reading, &amp; I want authors to be compensated.  

That being said, I despise hardbacks.  Double to triple the price for the same story, but in a format that is heavy, doesn&#039;t fit in my purse, &amp; doesn&#039;t fit as well on my book shelf. I only indulge for about 4 authors, the ones that I absolutely cannot wait another 6 months to a year for the paperback to come out. It has always been my assumption that the higher price has to do with the added dustjacket, the heavier binding, and the heavier, bigger paper.

I want to go the ereader route, but what I&#039;m waiting for are the following:
-- A standardized format that every ereader can display &amp; that every catalog sells.  I don&#039;t want to be limited to just Amazon&#039;s catalog, or just Barnes &amp; Noble&#039;s, etc.
-- Prices for ebooks need to be consistent with mass market paperbacks. See my notes above.  In an ebook, it&#039;s truly the STORY that I should be paying for, not the BOOK.  Indeed, I am one of the consumers who&#039;s been told for years that the bulk of the cost of the book is wrapped up in the physical book ... the cost of paper, the cost of warehousing inventory, the cost of printing, the cost of distribution.  I have a hard time even justifying paying a paperback price for an ebook when the majority of the physical book costs ought to go away.

Resolve those issues, and I will likely go 100% ebook.

The only thing I will really regret is the number of people who will lose their jobs ... the warehouse workers, the papermill workers, the printers, &amp; the distributors.  I don&#039;t know how to resolve that issue.</description>
		<content:encoded><![CDATA[<p>I remember buying mass market paperbacks when they were $2.95 brand new, &amp; miss those days now that they are $7.99 a shot.  But that&#8217;s the way of the world, &amp; I&#8217;m never going to stop reading, &amp; I want authors to be compensated.  </p>
<p>That being said, I despise hardbacks.  Double to triple the price for the same story, but in a format that is heavy, doesn&#8217;t fit in my purse, &amp; doesn&#8217;t fit as well on my book shelf. I only indulge for about 4 authors, the ones that I absolutely cannot wait another 6 months to a year for the paperback to come out. It has always been my assumption that the higher price has to do with the added dustjacket, the heavier binding, and the heavier, bigger paper.</p>
<p>I want to go the ereader route, but what I&#8217;m waiting for are the following:<br />
&#8211; A standardized format that every ereader can display &amp; that every catalog sells.  I don&#8217;t want to be limited to just Amazon&#8217;s catalog, or just Barnes &amp; Noble&#8217;s, etc.<br />
&#8211; Prices for ebooks need to be consistent with mass market paperbacks. See my notes above.  In an ebook, it&#8217;s truly the STORY that I should be paying for, not the BOOK.  Indeed, I am one of the consumers who&#8217;s been told for years that the bulk of the cost of the book is wrapped up in the physical book &#8230; the cost of paper, the cost of warehousing inventory, the cost of printing, the cost of distribution.  I have a hard time even justifying paying a paperback price for an ebook when the majority of the physical book costs ought to go away.</p>
<p>Resolve those issues, and I will likely go 100% ebook.</p>
<p>The only thing I will really regret is the number of people who will lose their jobs &#8230; the warehouse workers, the papermill workers, the printers, &amp; the distributors.  I don&#8217;t know how to resolve that issue.</p>
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		<title>By: M. Stedman</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-3170</link>
		<dc:creator>M. Stedman</dc:creator>
		<pubDate>Sun, 07 Mar 2010 08:21:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-3170</guid>
		<description>I second R.L. Copple&#039;s comments about the cost of an ITunes song vs. the cost of an eBook.  As much as people might want cheaper eBooks (compared to paper books), expecting them to be $0.99 is unrealistic, but certainly cheaper than they are now is not an unrealistic expectation.

Additionally, and as I believe FrancisT was somewhat alluding to, I wonder if maybe the big publishing houses fear a world with substantial eBook sales.  In the current system (paper books), it is not a cheap thing to mass market publish a book (what with all the costs associated with printing and delivering a book).  But if eBooks became the medium of choice for readers, then any individual would be able to &quot;publish&quot; and sell his/her book just by uploading it to an online eBook seller.  Sure, big publishing houses would still have the money to advertise and therefore sell more titles and attract the &quot;big name&quot;, and therefore best selling, authors, but it would level the playing field somewhat.  And, as time goes by, as more and more authors who have a &quot;hit&quot; via self-publishing (or through a smaller publisher), the incentive to move to one of the big publishers would be reduced because the difference in the bottom line for the author would be less.

Large companies, while often intractable, have self-preservation on their mind just as much as profits.  The big publishers could start a massive push towards eBooks tomorrow if they wanted to, but clearly they don’t.  If it was as simple as some say it could be, the big publishers could cut their expenses considerably, lower prices, increase sales and make more profit overnight.  So why aren’t they?  There must be an element of fear and not just the normal fear of change.</description>
		<content:encoded><![CDATA[<p>I second R.L. Copple&#8217;s comments about the cost of an ITunes song vs. the cost of an eBook.  As much as people might want cheaper eBooks (compared to paper books), expecting them to be $0.99 is unrealistic, but certainly cheaper than they are now is not an unrealistic expectation.</p>
<p>Additionally, and as I believe FrancisT was somewhat alluding to, I wonder if maybe the big publishing houses fear a world with substantial eBook sales.  In the current system (paper books), it is not a cheap thing to mass market publish a book (what with all the costs associated with printing and delivering a book).  But if eBooks became the medium of choice for readers, then any individual would be able to &#8220;publish&#8221; and sell his/her book just by uploading it to an online eBook seller.  Sure, big publishing houses would still have the money to advertise and therefore sell more titles and attract the &#8220;big name&#8221;, and therefore best selling, authors, but it would level the playing field somewhat.  And, as time goes by, as more and more authors who have a &#8220;hit&#8221; via self-publishing (or through a smaller publisher), the incentive to move to one of the big publishers would be reduced because the difference in the bottom line for the author would be less.</p>
<p>Large companies, while often intractable, have self-preservation on their mind just as much as profits.  The big publishers could start a massive push towards eBooks tomorrow if they wanted to, but clearly they don’t.  If it was as simple as some say it could be, the big publishers could cut their expenses considerably, lower prices, increase sales and make more profit overnight.  So why aren’t they?  There must be an element of fear and not just the normal fear of change.</p>
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		<title>By: Paperback Writer &#187; Blog Archive &#187; Form versus Content</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-3153</link>
		<dc:creator>Paperback Writer &#187; Blog Archive &#187; Form versus Content</dc:creator>
		<pubDate>Sat, 06 Mar 2010 13:54:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-3153</guid>
		<description>[...] this article from the NYT, I have to admit that while I can see the argument&#8211;I really can and Mike Stackpole had a great breakdown on the costs of e-publishing on his blog&#8211;there is something profoundly [...]</description>
		<content:encoded><![CDATA[<p>[...] this article from the NYT, I have to admit that while I can see the argument&#8211;I really can and Mike Stackpole had a great breakdown on the costs of e-publishing on his blog&#8211;there is something profoundly [...]</p>
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		<title>By: Geek Media Round-Up: March 5, 2010 &#8211; Grasping for the Wind</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-3145</link>
		<dc:creator>Geek Media Round-Up: March 5, 2010 &#8211; Grasping for the Wind</dc:creator>
		<pubDate>Fri, 05 Mar 2010 14:02:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-3145</guid>
		<description>[...] A. Stackpole has some thoughts on Why Consumers Think Book Prices are Too High. Listen to the DragonPage podcast for more rants in a similar [...]</description>
		<content:encoded><![CDATA[<p>[...] A. Stackpole has some thoughts on Why Consumers Think Book Prices are Too High. Listen to the DragonPage podcast for more rants in a similar [...]</p>
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		<title>By: R. L. Copple</title>
		<link>http://www.michaelastackpole.com/?p=1287&#038;cpage=1#comment-3134</link>
		<dc:creator>R. L. Copple</dc:creator>
		<pubDate>Fri, 05 Mar 2010 03:17:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelastackpole.com/?p=1287#comment-3134</guid>
		<description>I agree on the premise and points here, but wondered about one statement. Is it really cheaper to get an album through ITunes? It&#039;s been a while since I&#039;ve bought music, but seems most CDs at a store run around 8-12 dollars. Don&#039;t most albums have 8-12 songs on it or more? If so, it would be a wash at $0.99/song.

What it does do is allow you to download only the songs you like off an album, which makes it cheaper to get that one song instead of buying a whole album to get it.

And while ebooks wouldn&#039;t work on the ITune model (who&#039;s going to pay for a book by downloading individual chapters? And which ones could they leave out because they didn&#039;t like them?), I think your overall point still stands: ITunes forced the music industry into a new business model kicking and screaming, and it appears the same thing will be happening to publishers.

But I&#039;m not sure that if one bought an album&#039;s songs from ITunes, that it would be much cheaper, if at all, than hopping down to the store and buying the CD. Plus, most of us are going to burn those songs onto a CD so we can listen to them in the car or other old fashion playing device, so we have added expense of buying a blank CD at a store and the time spent burning it. 

So I&#039;m not sure if we&#039;re talking comparing the cost of getting an album from ITunes to buying a CD at a store that it actually shows a similar situation to what we want to see happen with ebooks, which is, you have far lower cost to make them, store them, deliver them, and sell them: they should be default be cheaper than a paperback book.</description>
		<content:encoded><![CDATA[<p>I agree on the premise and points here, but wondered about one statement. Is it really cheaper to get an album through ITunes? It&#8217;s been a while since I&#8217;ve bought music, but seems most CDs at a store run around 8-12 dollars. Don&#8217;t most albums have 8-12 songs on it or more? If so, it would be a wash at $0.99/song.</p>
<p>What it does do is allow you to download only the songs you like off an album, which makes it cheaper to get that one song instead of buying a whole album to get it.</p>
<p>And while ebooks wouldn&#8217;t work on the ITune model (who&#8217;s going to pay for a book by downloading individual chapters? And which ones could they leave out because they didn&#8217;t like them?), I think your overall point still stands: ITunes forced the music industry into a new business model kicking and screaming, and it appears the same thing will be happening to publishers.</p>
<p>But I&#8217;m not sure that if one bought an album&#8217;s songs from ITunes, that it would be much cheaper, if at all, than hopping down to the store and buying the CD. Plus, most of us are going to burn those songs onto a CD so we can listen to them in the car or other old fashion playing device, so we have added expense of buying a blank CD at a store and the time spent burning it. </p>
<p>So I&#8217;m not sure if we&#8217;re talking comparing the cost of getting an album from ITunes to buying a CD at a store that it actually shows a similar situation to what we want to see happen with ebooks, which is, you have far lower cost to make them, store them, deliver them, and sell them: they should be default be cheaper than a paperback book.</p>
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